Build a relationship
beyond the first viewing.

We begin with the film or programme and the people most likely to value it. That can include African and diaspora communities, independent cinema audiences, students, cultural organisations and groups connected to a particular subject or genre.

These are starting points for research. The aim is to understand interests, language, price, location, timing and the experience people want, rather than assume that one label describes an audience.

Community associations, universities, cultural hosts, film clubs and relevant businesses can help shape a programme and introduce it to people. We look for a defined contribution and an invitation that makes sense for the partner's audience.

Good collaboration can influence the event format, access provision and discussion, as well as promotion. It should create a welcoming experience that people have a reason to return to.

Approved trailers, filmmaker interviews, programme introductions and African Origin conversations can help audiences discover a film. A campaign should make the next step easy: understand the programme, find the practical details and book or enquire through the correct route.

Where learning is part of the programme, workshops can deepen engagement by giving participants a practical way to explore the craft or subject behind the film.

We consider outcomes that match the purpose: paid attendance, actual participation, returning viewers, useful enquiries, partner activity and audience feedback. Social reach can support discovery, but the meaningful result is what people choose to do next.

The findings should improve the next programme, its communication and its audience experience.

Tell us what you are presenting, where, when, for whom and with which existing partners. We can discuss the audience question, a suitable scope of work and how progress will be assessed.